Internet Related Articles
posted on 21 February 2012
When I go to a website, the first thing I notice is the design of the page. I notice the colors, the layout scheme, the content, and most importantly, the top banner. A website's top banner shows the user the main theme or idea of the site. It usually is very colorful and has pictures of the sites content. It grabs the eye first, and explains the idea visually. The sites that have their main banner related to their site, are sites I find myself revisiting over and over. I know they care about the users and are providing the right content. On the other hand, websites that sell out their most precious spot for an ad banner, appear to me as sites that care less about the user, and more about making money. There are even Facebook banners these days! Don't get me wrong, I understand that businesses and web users need to make money, but I think that side ads are a much better alternative to top banner ads. I would like to see what the site is about right when I visit it, not what are you trying to sell me through carefully designed advertising tactics. I view sites that allow their most precious spot to be advertised are not as professional and are less frequented by me and other users alike. |
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posted on 3 February 2012
Internet marketing seems to be the latest and greatest thing that “everyone” must do. But does all the extra effort necessarily add up in the end. Optimizing search engine results and plastering yourself across social media may not be the best place to spend your time or money. If you don’t have the support or drive to handle the social media traffic, your efforts may be lost. If your web content is poorly written and your web site is difficult to navigate, then you don’t want to steer people towards it via Twitter or Facebook. I always advise clients to think of what the end result is and if the efforts will be worth it? How much more in donation or sales will you get if you spend all this extra money on SEO or social media setup and maintenance? Do you have the people power to sustain an interesting Twitter or Facebook feed? Don’t just jump on the train because everyone says you should do it. Weigh and balance what internet marketing will do for you! |
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